We are honest enough to say our approach to billboard marketing is a copy of the Google AdWords 1c/click model. Why pay $4,000.00/week when you only need $100 worth?
In the world of static (printed) billboards there is an initial cost just to print the canvas skin and get it up there on a cherry picker. Going digital means the supplier has already gone to the cost of putting up a network of screens around the country and therefore can sell you some space in just the amounts you want to buy.
Being able to by digital billboard space by the "click" or "ad" means you can now get even more exposure, in the exact places you want to be, at the exact time you want to be there, cheaper and even easier than ever before.
Spread your marketing spend across indoor, outdoor, public places and main roads, all at the right blend and mix to suit your target demographic.