Frequently Asked Questions About Our Products | Digital Advertising

What exactly is "Digital Advertising"?

Digital advertising is the ability to advertise to prospective customers "digitally" - that is, by ways other than print, radio and TV.

What will it cost me?

One of the good things about digital advertising is you only pay for what you need. In the old days because the big canvas prints were so difficult to put up outdoors, advertisers had to pay for a week or even an entire month just to justify the effort of putting that advertising skin up. With the development of modern digital technology the message on a billboard can now be changed just by the 'click of a mouse' so there is no longer the need to recover all the costs that would have been associated if you had to send a couple of people out with access equipment to put up a static billboard somewhere high on a building.

What is the difference between Digital and Print?

'Digital' is a very 'fluid' medium - where on a printed poster you only had one change to get everything across in the one hit, in Digital you get to say your message across several slides.

What can I say to them?

If you were out at a function and someone said, "What do you do", what would you say?

What difference will it make?

It's really interesting the number of people that complain business is slow or that they don't have enough money. The very simple truth is that if you don't advertise you won't grow. Sure there are people that are around that have use you before, and they probably will again in the future, but if you base your business just on these people, then as their circumstances change and they drift away, your business will become quieter and quieter unless you're doing something to "fill the [sales] pipe'.