Digital advertising is the ability to advertise to prospective customers "digitally" - that is, by ways other than print, radio and TV.
Digital Advertising have a wide network of digital billboards located in busy city centres and the suburbs available for you to promote what you do in a cost effective way and really get more business in.
The most common examples of digital advertising are:
The advertising you do on your own website
The advertising you are able to do on the website of others (sometimes called Google Remarketing)
Google AdWords (putting your advertisement ahead of others when they do a Google Search
Social Media (including FaceBook, Instagram, LinkedIn and others)
"Out of Home" marketing is the advertising that is done to people that are not at home (funnily enough). Examples of this are the signs you see in a subway, airport and train station.
Up until now OOH (Out of Home) marketing has been restricted to print media - that is static billboards and posters. With the advent of advances in technology this approach to marketing has aptly been renamed DOOH (Digital Out of Home) as while it is all Out of Home, the marketing is done using 'digital' means, opening the door to much faster response times, the ability to change the message to target specific groups, and all without cutting down trees and filling up the landfill.
Digital advertising is therefore the ability to "click your mouse" and send an advertisement to appear in front of your target demographic, without the need to cut down a tree or clutter up the roads with service staff driving all over the place putting posters up, and in particular, do this both outdoors (where people live and play) and online (the internet).